The Many Lives Of The Ocean Drive Pavilion

The first pavilion at Ocean Drive opened the first week of June 1926.  The Horry Herald made first mention of it May 20th in a story about the activities of Ocean Drive Estates, a company from Florence, SC that was selling lots it divided up from tracts bought in March and April from the Case and Edge families.  According to the May 20th story, "....materials for a large pavilion and bath house are being assembled."       

On June 17th Ocean Drive Estates ran an ad in the Horry Herald promoting their development as the only one on the Atlantic Ocean with 15 advantages found nowhere else, including a Dance Pavilion, Bath House, Artesian Water, Gasoline Filling Station, a large 50-room hotel under construction, a spacious park, a proposed salt water swimming pool, saw mills to furnish building lumber, boating, good fishing, crabs-shrimps-oysters, plenty of game, and a safe strand for surf-bathing and automobile racing.